I have always had a fascination and keen awareness for branding and marketing, and after a career with luxury brands like Fairmont Hotels & Resorts and Westin Hotels & Resorts - whose reputation is built on the smallest of details - I was often responsible for maintaining corporate brand standards or creating a brand and brand awareness from scratch.
I can help you create your own personal brand from the ground-up, or we can analyze, improve, and streamline your existing brand to drive consumer awareness and ultimately, results.
Opening a new hospitality business is not for the faint of heart, and even the most passionate industry professionals shy away from a complex and stressful process. Those with little or no industry experience are often overwhelmed by the finesse involved in creating and opening a quality hospitality operation, often with razor-thin profits, where early mistakes can be the end of a business before it opens.
New hospitality ventures require experience, strategic thinking, flexibility, and a lot of nerve and tenacity.
I happen to love it! I have opened first-class restaurants, luxury spas, four-diamond hotels, and my own tour company. I have the experience, education, and energy to help you get to Opening Day on-schedule and under budget, and set you and your team up with the tools for sustainability.
Do you have a hotel, bar, spa, or tour operation that is not achieving results? Are you barely breaking even, or worse, losing money? Is your workplace toxic or does customer service suck?!
Have no fear. I can help turn an underachieving operation - or underperforming team - around. Throughout my career, I have faced unusual obstacles including re-branding, new ownership, toxic teams, and worse, toxic leaders. I have successfully re-positioned operations and teams facing imminent disaster and learned unique skills in doing so.
A turnaround process requires difficult decisions, and a third-party can often help you with different perspectives and finding solutions to industry challenges.
Let me help you navigate out of the murky waters of mediocre hospitality!